The blisters from MWC have healed, the bags under our eyes have retreated, and the spring conference season is underway. Time to review what ideas and advice we have to offer to the digiverse... by Teresa Cottam
Image Source: https://www.flickr.com/photos/amalakar/
MDS's Andy Peers looks at a future were the twin pillars of pre-paid and post-paid are no longer as relevant as the are today. He argues that with the advent of digital services over and above traditional voice and messaging CSPs would benefit from looking at a hybrid pricing model that better reflects how and when customers are being encouraged to consume data.
What does a compelling customer experience look like? How can it be monetised and used to differentiate a service provider? What lessons can be learnt from elsewhere? How do we measure such an experience? (Can we measure it?)
Few enterprises have an enterprise mobility strategy but even less telcos have a defined strategy or marketing offering for this. There is latent demand from enterprises which telcos are not fulfilling and there are issues telcos need to address in order for enterprises to buy from them. MDS' Andy Peers explores why enterprises would buy from a telco, why they don’t buy now, what the barriers are and why.
Sometimes when I'm talking to my friend Ben, I quickly have to check it's not my friend Alice. Why? Because we members of so-called Generation Z are identical clones, with goldfish brains and no life beyond our screens. When I read about what older people tell me I should be like, backed up by the findings of their research, it makes me wonder if everything I know about everyone I know is true or not. These older people have us neatly packaged, labelled and described. They have a list of...
When you block a person, they can no longer invite you to a private message or post to your profile wall. Replies and comments they make will be collapsed/hidden by default. Finally, you'll never receive email notifications about content they create or likes they designate for your content.
Note: if you proceed, you will no longer be following .