Tagged With "price"

Comment

Re: Business innovation – the new telecoms challenge

Teresa Cottam ·
Andy - we're great proponents of simple pricing. It removes barriers to sales and is greatly desired by customers. Pragmatically it also decreases billshock, churn, customer enquiry and complaint. See: http://www.telesperience.com/b...-approach-to-pricing
Comment

Re: Show me the money from IoT

Paul Hollingsworth ·
A very interesting topic and one that needs a lot more thought. I suspect that the lack of action from CSPs is that a) they have no idea what will work and what won't (and failing on lots on "won't works" is too painful for any action) and b) The business case does not yet hold up - for the same reasons as a). Regarding being too late to recover lost revenue to OTT players: In the UK the exceptionally late realisation that OTT TV (and especially OTT Sport TV) has a value is frankly shocking,...
Comment

Re: Other lessons CSPs can learn from retailers

Paul Hollingsworth ·
Great article - Isn't it amazing how insular markets often are- until a major event (or unexpected change) occurs? Old style Petrol-retail (oil) companies and grocery stores were once as disconnected as water and electricity. Gas and Electric suppliers were on different planets and the idea of a computer manufacturer getting into consumer music players, totally unthinkable. Let alone going on to completely change the mobile communications industry. Surely the stuff of Science-fiction! Having...
Comment

Re: Show me the money from IoT

Alon Bar ·
Hi Teresa, thanks for this great blog entry! I completely agree that IoT is one of THE hottest trends in the industry. Suddenly IoT is everywhere around us, and it is here to stay. IoT monetization is one of the biggest challenges service providers face. The industry has seen some service providers testing the waters, such as a North American service provider offering connected car services as a paid add-on to its customers’ existing quad-play bundle, and a French CSP offering a connected...
Comment

Re: Show me the money from IoT

Teresa Cottam ·
Thank you Alon - I appreciate your comment. I do find it sad that after 20 years in the industry I'm still finding myself asking basic questions about why we launch first and commercialise second. We need to learn from the mistakes we've made with "OTTs" (otherwise known as non-commercialised business customers) and ensure we don't repeat them with IoT. I know you could argue this is a vain hope, but we have to start focusing on the business reality here. Again, I find a lot of CSPs not...
Blog Post

The Cage: AsiaInfo's Andy Tiller discusses the viability of sponsored data models

Teresa Cottam ·
Welcome to The Cage - a series of interviews where Telesperience questions key figures and thinkers from the telecoms industry. 10 minutes; no questions barred.   In this interview Telesperience Chief Strategist Teresa Cottam  asks...
Blog Post

The Cage: Jennifer Fellows talks pricing innovation

Teresa Cottam ·
Welcome to The Cage - a series of interviews where Telesperience questions key figures and thinkers from the telecoms industry.   In this interview Telesperience Chief Strategist Teresa Cottam asks MDS's Jennifer Fellows about how CSPs can use...
Blog Post

The undiscovered country: SME

Teresa Cottam ·
Woman in small shop Ghana (Photo credit: World Bank Photo Collection) As CSPs see flat-lining revenues in many areas, and fret about the effect of OTT services and rising data traffic on their revenues and profitability, there is one area of the...
Blog Post

Three things that improve success rates of strategic BSSOSS projects

Teresa Cottam ·
Guest blogger Peter Bowen shares his experience of strategic BSSOSS projects, explaining three things that are the hallmarks of success.    There are countless articles on why projects go wrong and what lessons can be learned; but if...
Blog Post

Time for a new approach to pricing?

MDS's Andy Peers looks at why CSPs need to change in order to better meet customers' needs and price expectations. He argues this means focusing on value not on lowest possible price.   Joachim Wtewael, The Fruit and Vegetable Seller, 1618  ...
Blog Post

UEFA and Mobile Data: The Customer is #BOSS (or they should be)

Teresa Cottam ·
Volubill's Akil Chomoko talks about football and how CSPs could create more attractive, flexible packages for football fans and others. Harald Giersing, 1917  You’d be hard-pressed to find a sporting event that Europeans like more than...
Blog Post

What customers really want from mobile service providers

Teresa Cottam ·
In this post Teresa Cottam looks at what mobile customers really value from their service provider.     In Telesperience’s recent research on what mobile customers really want and value from their service provider we discovered...
Blog Post

Bandwidth crunch? Broken business model? What we have is a catering problem…

Teresa Cottam ·
Telesperience’s Teresa Cottam and Mobixell’s Seth Greeberg tell you why many of the problems we face in telecoms are basic catering issues. A Chinese buffet restaurant in the United States of America (Photo credit: Wikipedia)  ...
Blog Post

Billing for the machines

Teresa Cottam ·
The rise of the machines is not just the tagline for a film, but it is also very much the future of mobile. In this article, FTS’s CEO Nir Asulin looks at the M2M opportunity.  (Photo credit: Wikipedia)   There’s no denying...
Blog Post

Business innovation – the new telecoms challenge

Teresa Cottam ·
In this post, MDS's Andy Peers looks at why business innovation has become so important to CSP success. He argues that CSPs need to look outside the industry for inspiration and highlights an example of recession-busting pricing success that CSPs can...
Blog Post

Why crazy baby names are not so crazy after all (or why Peter Andre was right!)

Darran Clements ·
From Zowie Bowie to Brooklyn Beckham and Jermajesty Jackson, we like to mock the unusual names celebrities give their offspring. Yet, in the social media age, they are arguably doing a much better job than parents opting for something more...
Blog Post

Why CSPs are investing to shorten their SME sales cycle

Teresa Cottam ·
Telesperience Chief Strategist Teresa Cottam looks at why communications service providers (CSPs) need to invest in order to sell more effectively to SMEs.  Joachim Wtewael, The fruit and vegetable seller, c1618   It matters less about...
Blog Post

Why CSPs could do far more to help customers avoid billshock

Teresa Cottam ·
Image by fakelvis via Flickr Teresa Cottam tells you why UK Communications Ombudsman Lewis Shand Smith is “right on the money” with his recent comments, revealing a failing by CSPs and UK regulator Ofcom to protect UK consumers....
Blog Post

Looking Beyond Net Neutrality and Content Monetization

Teresa Cottam ·
In this post, Redknee's Jim DeMarco looks at regulation and how it will affect content monetization. He also tells us how this will affect requirements from supporting BSS systems.   William James Glackens - Fruit Stand Coney Island 1898  ...
Blog Post

Making the impossible possible (a fishy tale)

Teresa Cottam ·
Teresa Cottam relates a fishy tale and explains why we need to stretch ourselves to make the impossible possible.     As you’re probably aware, fishermen are renowned for their tales and tendency to exaggerate. The following tale...
Blog Post

Other lessons CSPs can learn from retailers

Teresa Cottam ·
Chief Strategist Teresa Cottam looks at how communications service providers can learn surprising lessons for retailers.    Antiochus Falling from His Chariot, Noel Halle, 1711-81     For much of the past ten years we have regaled...
Blog Post

Please sir, I want to pay more

Teresa Cottam ·
In this post, guest blogger Ashley Bowen argues that mobile operators are not effectively identifying and selling their USPs.  The Sower, Van Gogh, 1888  A wish to pay more is not a sentiment you hear from many, and the pundits agree with...
Blog Post

Show me the money from IoT

Teresa Cottam ·
Chief Strategist Teresa Cottam looks at one of the biggest issues facing CSPs as the nascent Internet of Things takes off - commercialisation.   The Marly hydraulic machine in 1715, Pierre-Denis Martin     The Internet of Things (IoT)...
Blog Post

CSPs still using the inertia approach to loyalty

Teresa Cottam ·
Teresa Cottam looks at why relying on customer inertia is a dangerous gamble, especially when all the conditions that stimulate customers to re-evaluate their telecoms service are present.  I recently highlighted an example of where an...
Blog Post

Dressing up your big fat billing system with #sexybilling still doesn’t make it attractive

Teresa Cottam ·
Teresa Cottam looks at what we need, and what we don’t need, from our billing infrastructure in order to make our billing models more attractive to customers and profitable for the industry. She argues that CSPs need to consider if they need...
Blog Post

Dumb and dumber – the typical CSP approach to pricing

Teresa Cottam ·
Chief Analyst Teresa Cottam looks at telecoms tariffs, service plans and our approach to pricing. She argues that too often our approach is so basic as to be "dumb", and sometime so commercially stupid as to be "dumber".     In my years...
Blog Post

Easy ways to improve the telesperience #1 – value for money

Darran Clements ·
by Teresa Cottam  Now more than ever, if your customers feel ripped off they’re going to walk away. Moneysaving is the trendy new thing to do, so CSPs urgently need to follow the supermarkets and start aligning their offers to the...
Blog Post

(Hey! You!) Get off of my cloud…

Darran Clements ·
Suddenly we’re all talking about the cloud. But what does the cloud mean for telecoms players? And is there more to it than hot air and vapour? Teresa Cottam investigates… Cloud computing is the buzzword du jour. We had IMS and then...
Blog Post

How to select a BSSOSS system: getting the system for the right price

Teresa Cottam ·
In the first of our posts on selecting the right BSSOSS system, guest blogger Peter Bowen gave some advice on how to choose the right system. In this post he continues his advice by discussing the thorny issue of price. Money, money, money (Photo...
Blog Post

Is Your Innovation Effective Innovation? (Part I)

Teresa Cottam ·
Telesperience guest blogger Monica Zlotogorski, Program Marketing Manager at Openet, asks what “innovation” really means with regards to communications service providers, and explains why “state-of-the-art” does not mean...
Blog Post

Is Your Innovation Effective Innovation? (Part II)

Teresa Cottam ·
Telesperience guest blogger Monica Zlotogorski, Program Marketing Manager at Openet, asks what “innovation” really means with regards to communications service providers, and explains why “state-of-the-art” does not mean...
Copyright Babworth Ltd. and © 2015 Telesperience - All Rights Reserved

Babworth Ltd is registered in England and Wales - 6620167

35 Firs Avenue, London, N11 3NE
×
×
×
×