Tagged With "marketing"

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Re: Using LinkedIn for business? Time to review how you’re using it?

Darran Clements ·
RubyWhite posted I’ve found LinkedIn useful for keeping track of all the companies that colleagues have previously worked at. With that knowledge it’s easier to get introductions to the right employees at large corporations. I also like the description from @DrSamuelJohnson: LinkedIn (n.) ghostly Coffee-House of Commerce where the recently unemploy’d remind the World of their Existence
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Re: Using LinkedIn for business? Time to review how you’re using it?

Darran Clements ·
Teresa Cottam replied Thanks J for your comment My tip for those who want to use it for getting jobs is to think strategically about your career and invest in eg a blog which is linked to your LinkedIn profile, develop a solid network of contacts, and be a good citizen on LinkedIn and elsewhere. People have to be more aware of how their social media profile affects their career prospects long term. Change jobs every 12 months for 10 years and that says something about your commitment and...
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Re: There are better ways to do PR my techno friends…

Darran Clements ·
Teresa Cottam commented Great “blogback” from James over at OSS Line on this topic. Since writing this piece I’ve taken a lot of confessions on this; but rather than just confessing your guilt can you please all make it your New Year’s Resolution to write easier-to-read PR! (Pretty please!) http://www.ossline.com/2010/10...-press-releases.html
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Re: Rising coupon fraud presents opportunities for CSPs

LheaP ·
Couponing has become a way of life for many of us in these harsh economic times. However, many make use by counterfeiting them, and other kinds of coupon scam. If left unchecked, these irrepressible buyers might lead to price increases that hurt us all. A short term loan can help you pay for your food.
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Re: The Olympic opportunity: will UK CSPs be able to maximise it?

Dominic Smith ·
Interesting to see this post from before the Olympics and the recommendation for a more positive outlook. I fully agree and wrote along similar lines in my review of the Olympics about what we can all learn and apply in our own industry today. A more optimistic and positive approach, would be a huge step forward.
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Re: The Olympic opportunity: will UK CSPs be able to maximise it?

Teresa Cottam ·
Thanks Dominic - we'll also be writing a post mortem on this in more detail for the benefit of carriers in other regions who have significant events coming up.
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Re: Businesses are cutomers too, so how do we sell to them?

Ashley Bowen ·
I don't believe many businesses want to buy communications services per se, or IT services for that matter - they are a means to an end. However, most businesses realise they need various layers of technology to make them more successful. The CSP that really understands that a hair salon (for instance) needs to manage appointments, needs to keep accounts, needs to send customer reminders, needs to manage supplies and perhaps even do a few analytics, sometimes needing to do this remotely from...
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Re: Escape the circle of silos by using an enterprise product catalog

Liron Golan (Nice) ·
Hi Teresa, I was referring to the fact that the way to become free from the circle of more silos containing increasing amounts of data that needs to be synchronized with other silos is to combine all product data to a single centralized container.
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Re: Escape the circle of silos by using an enterprise product catalog

Teresa Cottam ·
Liron - can you explain a little more about what this "circle of silos" is in your mind? I agree silos are a major problem, but why are they a circle?
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Re: How do we speed up complex projects?

Snowden Burgess ·
Nice Post and well said, for a project to succeed it has to be measured against four key measures, On time Delivery, First time Delivery, to Specification and to Cost. Too many Project Mangers and Leadership end up focusing on one or two which dooms a project to failure. If your only focus is "On Time Delivery" Costs increases significantly, if you focus only on cost your quality and quantity go down. Successful projects and programs focus on all four.
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Re: The new billshock horizon - prepaid customers

Teresa Cottam ·
Thanks Paul This post highlighs how it isn't just a postpaid issue. My next post looks at why the risk is increasing as CSPs try to transform into DSPs. I think that CSPs can really differentiate through being trusted payment service providers, but that does focus attention on their processes, systems, policies and behaviour. Their brand is a valuable thing and yet they throw it away cheaply on silly billshock events that are nothing but bad news. If I was a shareholder I'd see these as...
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Re: The new billshock horizon - prepaid customers

Paul Hollingsworth ·
Teresa, You're correct: this is a "shocking" situation for PAYG and contract customers. CSPs have some of the blame but I think Google and other app vendors are the true culprits. The law needs to stop this literally "daylight" robbery of customer's money. Customer's are being charged for data usage without any explicit charging approval being sought (yes, it may be in the depths of the Application small print in some cases, though that wouldn't stand up in a UK court of law, any anyway...
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The Cage: how will improved understanding of data usage help differentiate MVNO offerings?

Teresa Cottam ·
Welcome to The Cage - a series of interviews where Telesperience questions key figures and thinkers from the telecoms industry. 10 minutes; no questions barred. In this interview Telesperience Chief Strategist Teresa Cottam asks Millenoki's Tony...
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The cage: are there new opportunities for messaging?

Monica Zeta ·
Welcome to The Cage - a series of interviews where Telesperience questions key figures and thinkers from the telecoms industry. 10 minutes; no questions barred. In this interview Vice President of Research Monica Zlotogorski discusses with Archer...
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The cure for mass anxiety: take one set of industry guidelines and a healthy dose of commercial sense

Darran Clements ·
4 March the Internet Advertising Bureau launched a new code of practice for behavioural advertising, but will it be enough to cure consumers’ concerns or did the industry wait too long to seek help?by Teresa Cottam The IAB yesterday...
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The four main pillars of the telecoms customer experience

Teresa Cottam ·
We all talk about improving the customer experience, but what exactly is it? Teresa Cottam argues that often we’re still not looking at the customer experience from the customer’s point of view.    In 2010 and through into...
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The new billshock horizon - prepaid customers

Teresa Cottam ·
Chief Strategist Teresa Cottam looks at why CSPs need to control charges for prepaid customers as well as postpaid customers.   Simon Hollosy, The Purse Is Empty         I hope by now we're all getting the message that...
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The Olympic opportunity: will UK CSPs be able to maximise it?

Teresa Cottam ·
Teresa Cottam looks at the effect the Olympics will have on the UK communications business, and argues the industry needs to think more positively if it's to maximise the opportunities. Plus there's a free Telesperience white paper to download.  ...
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How do we speed up complex projects?

Peter Bowen ·
Peter Bowen asks: In today’s environment with revenues under pressure from OTT’s, competitors and the regulator, does any CSP have the time and resources to squander on the excessively long projects of the past?    Rain, Steam...
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There are better ways to do PR my techno friends…

Darran Clements ·
What’s the best way to write a press release for tech firms? Hint: start by thinking what your audience wants to get out of it… by Teresa Cottam I’ve been generating a bit of a meme about press releases  specifically,...
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UK CSPs – why I don’t want to renew

Teresa Cottam ·
Teresa Cottam relates the boring, uninspirational and frankly patronising experience of mobile contract renewal in the UK.     My contract period is up. The two years since I received my shiny new handset have flown by. Usually this is...
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US leads the telco charge to verticalize

Teresa Cottam ·
Telesperience Chief Analyst Teresa Cottam looks at the latest telco buzz word aimed at producing more revenue from the enterprise sector – verticalization. Looking south from Top of the Rock, New York City (Photo credit:...
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Using LinkedIn for business? Time to review how you’re using it?

Darran Clements ·
Social media site LinkedIn has proven to be a popular platform for business users, but it also has its drawbacks. Teresa Cottam looks at the benefits and the pitfalls of using LinkedIn to do business. Virtually everyone I know uses LinkedIn to...
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Using Twitter to network and keep up-to-date in telecoms

Darran Clements ·
‘Is Twitter useful or is it just a fad’ is the current debate on a lot of marketing blogs at the moment. Teresa Cottam looks at how the telecoms community can benefit from using Twitter. Okay I admit to being in the fad camp...
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We're in the teens – cue skepticism, challenging behaviour and good news for BOSS

Darran Clements ·
We slipped into a new decade uncharacteristically quietly, muffled by a little more snow than normal and a little less champagne. Already it’s apparent that the zeitgeist is going to be very different in the teens to that we have become used to...
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2010: the return to confidence

Darran Clements ·
It might sound like a bad sequel, but we really are seeing renewed optimism in the telecoms industry. In this article, Teresa Cottam assesses what this means for BSSOSS. The great question on everyone’s lips as the telecoms industry entered a...
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BSSOSS at MWC12

Teresa Cottam ·
Teresa Cottam looks at the MWC experience for the BSSOSS community.  For the first time in a couple of years I actually ventured to MWC.  I have read many of the reviews of this year’s show and they don’t quite match with my...
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Businesses are cutomers too, so how do we sell to them?

Teresa Cottam ·
Chief Strategist Teresa Cottam looks at the SME/SMB and large enterprise markets and asks how telcos can be more effective at selling to these types of customers.  James Tissot, The Shop Girl 1883-5   Undeniably the B2B market is hot at...
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When the “best” system is not good enough

Darran Clements ·
As part of our series on sourcing telecoms BSS and OSS, Teresa Cottam looks at some of the common limitations and pitfalls when evaluating BSSOSS. She highlights a frequently overlooked point: that the “best” system may not be the right...
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Why ARPU’s not all it’s cracked up to be

Darran Clements ·
Teresa Cottam looks at the metrics the telecoms industry uses to judge performance and questions whether these are the right ones. She argues that other metrics can provide more insight, and that the performance of key operational systems needs to be...
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Why lack of the right data is preventing CSPs from maximising their revenues

Teresa Cottam ·
Chief Strategist Teresa Cottam looks at some key trends in revenue maximisation amongst communications service providers globally. John Haberle, Imitation (1887)     Telesperience research shows that nine out of ten CSPs recognise that...
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Why many loyalty schemes are increasing disloyalty

Teresa Cottam ·
In this post Teresa Cottam looks at how when it comes to rewarding loyalty, good CSP intentions can go so very badly wrong…     I strongly believe that in telecoms we need to focus more on our loyal customers, and upon building...
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Lifting revenues to the max

Teresa Cottam ·
Chief Analyst Teresa Cottam looks at how telecoms revenue management is being transformed into revenue maximisation.   Inflating the balloon (Photo credit: Wikipedia)   Historically, CSPs managed their revenues by ensuring that...
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Maximising your revenues: why mindsets are harder to change than infrastructure

Teresa Cottam ·
Teresa Cottam looks at how CSPs can maximise their revenues, and starts at the very top of the CSP. Coins from Bosnia, Slovenia, Hungary, Denmark, UK... Magyar: érmék (Photo credit: Wikipedia) We often discuss the failure of CSPs to...
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Me, myself and I (and all of you)

Darran Clements ·
Teresa Cottam looks at how on the one hand it’s all about you, but on the other it’s all about everybody… What does balancing personalisation with the connected world mean for the customer experience and those supporting...
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Night of the living dead: can you spot the BSSOSS zombies?

Teresa Cottam ·
Teresa Cottam looks at the supply side of the telecoms software market, and at how past performance is not an accurate measure of future performance.   The zombie boss I read a great post this month from Steve Blank entitled  When Big...
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Please sir, I want to pay more

Teresa Cottam ·
In this post, guest blogger Ashley Bowen argues that mobile operators are not effectively identifying and selling their USPs.  The Sower, Van Gogh, 1888  A wish to pay more is not a sentiment you hear from many, and the pundits agree with...
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Revenue maximisation: the hidden dangers in upselling

Teresa Cottam ·
Chief strategist Teresa Cottam looks at why CSPs need to tread carefully when switching to revenue maximisation mode to avoid common pitfalls in selling. Market scene with a pick pocket by Louise Moillon  I've recently been talking to a number of...
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Rising coupon fraud presents opportunities for CSPs

Teresa Cottam ·
Teresa Cottam looks at the increasing popularity of coupons and vouchers as a retailing strategy, and looks at what the opportunities and lessons are for CSPs.                     Image Courtesy...
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Easy ways to improve the telesperience #1 – value for money

Darran Clements ·
by Teresa Cottam  Now more than ever, if your customers feel ripped off they’re going to walk away. Moneysaving is the trendy new thing to do, so CSPs urgently need to follow the supermarkets and start aligning their offers to the...
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Easy ways to improve the telesperience #1 – value for money (part 2)

Darran Clements ·
In part one of this article we looked at the increasing demand for ‘value for money’ in all aspects of life, and how this is relevent to telecoms CSPs. In the second part of this article we consider what can be done quickly to...
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Escape the circle of silos by using an enterprise product catalog

Teresa Cottam ·
Amdocs's Liron Golan argues that central product catalogs offer service providers the opportunity to escape 'the circle of silos'. He says they offer greater flexibility when defining offerings across multiple lines of business, and create a single...
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Faster is better: automating analytics for improved customer experiences

By Shelley Schlueter at Nokia Networks, Head of CEM Product Marketing Twitter : @ sschlueter   Karl Witkowski, Happy Days, 1909   Yes, the telecom industry can do today what the internet (OTT) players like Amazon have already done for some...
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First touch, last touch, every touch

Teresa Cottam ·
Teresa Cottam looks at the importance of customer first touch and last touch.   I recently had a nightmare experience of changing broadband provider. This experience demonstrated the importance of the "first touch" a CSP has with their...
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Five things that annoy me about Cloud

Teresa Cottam ·
Chief Strategist Teresa Cottam explores her pet peeves about the Cloud. Cloud by Arkhip Kuindzhi, circa 1896       1. The Cloud isn't literally in the sky You wouldn't be reading Telesperience unless you knew this already. But start...
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Handsets are new focus of billshock

Teresa Cottam ·
Teresa Cottam looks at an old but persistent form of customer gouging that undermines customer experience within communications and digital service providers.   Jose Ferraz de Almeida Junior, Longing, 1899     The UK press recently...
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Is life too short for per-second billing?

Darran Clements ·
As Zimbabwe adopts it, and Kuwait mulls it over, Teresa Cottam looks at the business and customer impacts of adopting per-second billing  within the context and experience of the UK market. Someone asked me recently whether per-second...
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Is the marriage of convenience between T-Mobile UK and Orange a good thing for consumers or not?

Darran Clements ·
Earlier in September it was announced that the UK operations of T-Mobile and Orange would merge to create a jointly-owned subsidiary. Now that the excitement (and hysteria) has calmed down a little, Teresa Cottam looks at what this really means for...
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Is Your Innovation Effective Innovation? (Part I)

Teresa Cottam ·
Telesperience guest blogger Monica Zlotogorski, Program Marketing Manager at Openet, asks what “innovation” really means with regards to communications service providers, and explains why “state-of-the-art” does not mean...
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Is Your Innovation Effective Innovation? (Part II)

Teresa Cottam ·
Telesperience guest blogger Monica Zlotogorski, Program Marketing Manager at Openet, asks what “innovation” really means with regards to communications service providers, and explains why “state-of-the-art” does not mean...
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