Tagged With "CSP"

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Re: Why contracts are killing the telco business

Dominic Smith ·
Interesting news this week that Vodafone Spain, as an experiment, dropped its handset subsidies - the net result...they lost 639,000 customers in a quarter! So surprise surprise, they have reintroduced subsidised handsets. Long live contracts with handset subsidies! More details here: http://www.fiercewireless.com/...subsidies/2012-11-07
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Re: Why contracts are killing the telco business

Teresa Cottam ·
Hi Dominic - thanks for the link. If we put aside the fact that the Spanish market is tough because of the terrible recession there - meaning that customers are unusually price sensitive, then this story add some interesting dimensions to this issue. Once a market introduces handset subsidies it's hard to wean people off them, but that's also the key - "weaning". The CSP can't just stop subsidising full stop and that's the strategy: it has to design new offers and tariffs that appeal. I...
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Re: Why contracts are killing the telco business

Teresa Cottam ·
Dominic I agree - the attitude to prepaid customers is frankly antediluvian. It reminds me of that old addage: if you love something set it free, if it comes back it's yours, if not it was never meant to be. Trying to trap people shows a lack of confidence and sophistication, and as I said in the article it also shows you're fundamentally unreformed IMHO. Thanks for the comment
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Re: Why contracts are killing the telco business

Teresa Cottam ·
Laurence That's a very good point and something I will be returning to in my next post! Teresa
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Re: Why contracts are killing the telco business

Dominic Smith ·
Another great post Teresa, spot on. Contracts are an extremely blunt tool and are increasingly being shunned by customers who just cannot tolerate the lengthy lock-in period. This is highlighted by the number of people who are now happy to pay the full retail price for a high-end device such as the iPhone 5, and then to switch network service provider at free will. This is a massive failing by the MNOs who have all the assets to offer a great service and customer experience, but are more...
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Re: Why contracts are killing the telco business

Laurence Judah ·
I guess this comes down to the definition of "loyalty" that most operators use, i.e. a lack of churn. The only thing that can lead to genuine loyalty is behaving in a way which makes customers want to stay, rather than simply locking them in. This is what leads to the true customer engagement and strong NPS that all operators are after.
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Re: Why contracts are killing the telco business

Ashley Bowen ·
The trouble is, those expensive handsets still have to be paid for one way or another
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Re: Why contracts are killing the telco business

Teresa Cottam ·
I agree Ashley, although there seems to be a trend developing of people wanting to buy the handset upfront or reuse an existing handset... The effect the subsidised handset has had on market dynamics (and we must remember not all markets subsidise them!) is definitely subject matter worthy of a post in itself. :-)
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Re: Warning! Billshock can seriously damage your brand

Teresa Cottam ·
Great story Customer Kudos I also think it's unfair putting this back onto the customer. How many times do we have to say that customers don't understand megabytes but they do understand services. You can't expect people to manage their spending if they don't understand what things cost. It's like going to a supermarket that only has prices in Japanese and then having to guess what it's likely to cost you for your evening meal. Great if you're Japanese; but for the average Brit it's going to...
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Re: Big opportunity to carve out role as a telecoms software enabler

Darran Clements ·
We got an interesting comment on Linked from Sarah Marsh regarding this post on 29th July 2010: ” Yes I totally agree with your statement: “What if someone had the vision to get out of the closed market apps business and move into the open market apps business? … why not in the telecoms enterprise software market?” Antenna Software ( www.antennasoftware.com ) does offer this functionality today. Its AMP platform is operating system agnostic, so apps can be coded once and deployed to...
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Re: Big opportunity to carve out role as a telecoms software enabler

Darran Clements ·
And a great contribution from Mark Swanborough on Linked In comments: ” The TM Forum is working hard in this direction and its work is not given enough coverage. If all software providers wrote their API’s to the TIP (The Interface Program) standards, then this would be a possibility. There is little value for a vendor like Oracle or Amdocs to meet these interfaces. They will, and usually rightly so, tell you that they already provide interfaces that provide not only this functionality, but...
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Re: Is "who" now the most important question we need to answer?

Ashley Bowen ·
It strikes me that there are too many disparate initiatives going on at the moment to establish identity (including age), mostly to very low levels of assurance. In UK, the Government is planning to dramatically increase the numbers of e-transactions, starting with their Universal Benefits system. To do this, their are aiming to establish a market whereby third party suppliers will "validate" an identity to see if it exists and then "verify" it to see that the person claiming that identity...
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Re: CSP Innovation: Are your interfaces holding you back?

Ashley Bowen ·
Anything that reduces a costly and time-consuming IT layer (interfacing in this case) and therefore puts a system closer to the business itself can only be good. However, commercial departments must realise their responsibility for defining in detail exactly what they want their systems to do, in business terms. They are not always good at this, spawning that virtueless spiral of the commercial department's dependency on IT for system specification and IT dependency on commercial departments...
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Re: CSP Innovation: Are your interfaces holding you back?

BroadForward ·
To enable more innovative Broadband use cases operators are introducing multiple new components and services (DPI, PCRF, Wifi Offload, shared data plans etc). Because of many interface incompatibilities operators invariably find it takes much longer to integrate these systems (with OCS, IT, HSS, HLR etc) than they originally anticipated and often they also discover that only a part of the expected functionality of individual products can actually be realized. The reason of the latter is...
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Re: CSP Innovation: Are your interfaces holding you back?

Customer Kudos ·
Interesting story Teresa, do you have any examples of how it's being used that can be shared?
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Re: Rising coupon fraud presents opportunities for CSPs

LheaP ·
Couponing has become a way of life for many of us in these harsh economic times. However, many make use by counterfeiting them, and other kinds of coupon scam. If left unchecked, these irrepressible buyers might lead to price increases that hurt us all. A short term loan can help you pay for your food.
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Re: The Olympic opportunity: will UK CSPs be able to maximise it?

Dominic Smith ·
Interesting to see this post from before the Olympics and the recommendation for a more positive outlook. I fully agree and wrote along similar lines in my review of the Olympics about what we can all learn and apply in our own industry today. A more optimistic and positive approach, would be a huge step forward.
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Re: The Olympic opportunity: will UK CSPs be able to maximise it?

Teresa Cottam ·
Thanks Dominic - we'll also be writing a post mortem on this in more detail for the benefit of carriers in other regions who have significant events coming up.
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Re: Why operational efficiency does not guarantee success

Seth Greenberg ·
Teresa, Our concerns about the ability of mobile operators to thrive in the future echo your post - Efficiency good; Customer Experience and new revenue streams critical. It can be achieved once operators start to believe in themselves and evolve past the wholesale bit merchant phase. I hope you will be joining Mobixell at Broadband Traffic Management in London in two weeks. Noam Green, our VP Products & Marketing will be talking about this topic precisely on day 1 of the conference.
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Re: Why operational efficiency does not guarantee success

Teresa Cottam ·
Hi Seth Maybe Noam could share some of his thoughts on this topic with the community for the benefit of those who cannot attend BBTM? (I'll be there though!) It's a great topic for a chat event :-) Teresa
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Re: CSPs losing more than EUR23 billion per annum unnecessarily

LheaP ·
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Re: Businesses are cutomers too, so how do we sell to them?

Ashley Bowen ·
I don't believe many businesses want to buy communications services per se, or IT services for that matter - they are a means to an end. However, most businesses realise they need various layers of technology to make them more successful. The CSP that really understands that a hair salon (for instance) needs to manage appointments, needs to keep accounts, needs to send customer reminders, needs to manage supplies and perhaps even do a few analytics, sometimes needing to do this remotely from...
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Re: Commercial lessons that still haven't been learnt

Paul Hollingsworth ·
Oh Teresa, that's the $64,000 question - with the much bigger value answer. It reminds me of the "Walled-garden" vs. "open" internet discussion we all so enjoyed 15-20 years ago. In the end, few telcos gained significant content revenues (that market crashed, anyway), but did pretty well out of the broadband "pipe" revenue. I suppose, in the UK the purchase of sport content by BT is a potential game-changer and one of the most interesting moves. There are also many interesting business...
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Re: Commercial lessons that still haven't been learnt

Snowden Burgess ·
Teresa I think your words of warning are very valid, the industry is ignoring the blinding obvious and that is that their future employee and customer base is about to significantly change, the old guard of "Baby Boomers" who built the current corporate CSPs will be leaving employment in the next 2/3 years with a new wave of "Generation Y & Z" entering to replace them. These new employees and customers are digital natives, who embrace change and expect innovation! Most large organization...
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Re: Commercial lessons that still haven't been learnt

Teresa Cottam ·
Thank you Paul and Snowden There is certainly a lot of money to be made - but in a different place now to where it was before. If operators just sell SIMs and connectivity there's going to be little revenue growth for many of them - so how do they justify investments? Snowden is right we do need faster innovation cycles. And, as Paul says, there is an option of buying smaller companies for innovation when you're cash rich. However, some thoughts on that latter point. Successful acquisition...
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Re: Solving the flexibility versus efficiency conundrum in the enterprise market

Teresa Cottam ·
Hi Paul Ah I see the issue. You're thinking infrastructure and I'm thinking business. And I realise there is a little confusion between indirect (reseller) v direct sales and indirect v direct business model (see below). Both of which are relevant to the strategy in the digital supply chain. An indirect business model would be one where the money comes from selling something to someone other than the end user of a service. An example would be that you are a customer of the CSP but the CSP...
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Re: Solving the flexibility versus efficiency conundrum in the enterprise market

Paul Hollingsworth ·
Teresa, I'm missing why direct versus indirect is a major concideration? I get that a Diect CSP will be able to focus their energies on delivery of the last-mile (copper, fibre or air), if they prioritise this, which is not necessarily possible for the Indirect CSP. However, when one takes a look at even just an SME's network needs (e.g. in-the-home-office, on-the-move (walk/rail/car), at customer's premises etc.), then the strengths of the "directly-connected" CSP are less of a...
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Re: Solving the flexibility versus efficiency conundrum in the enterprise market

Snowden Burgess ·
Teresa, great post and well said. For me the future of the CSP is uncertain as many will struggle to achieve what you have laid out above. I have seen several CSPs in the last few years attack the SME market with plans to provide innovation and be easy to work with, only to provide poor customer service and individual Me-To products that cannot be connected as a solution for the SME. The CPSs that will survive the next 2-3 years will be those that can partner effectively, with a...
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Re: Solving the flexibility versus efficiency conundrum in the enterprise market

Teresa Cottam ·
Thanks Snowden I think we have to cut through the PowerPoint to acknowledge that there is a huge gap between what executives are telling the market versus what is actually being achieved. We do see progress in incremental areas of innovation, but not so many fundamental "fresh air" shifts. What worries me particularly is the short-termism which means if something doesn't work within 6 months you bin it. I can't help but think that the "failing fast" mantra is being translated into not really...
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Re: Solving the flexibility versus efficiency conundrum in the enterprise market

Paul Hollingsworth ·
Agree with the above. Of course there are lots of CSP models currently delivering service, so one should not overly generalise (which I'm too often guilty of). The large CSPs do not seem to be set up to be sufficiently inventive or disruptive to lead this change. So it's really down to smaller specialist CSPs (ie. market focused) to look at the broader need of their customers, and deliver the combination of IT and networks that can be packaged sufficiently to provide the cost vs. benefit...
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Re: Solving the flexibility versus efficiency conundrum in the enterprise market

Teresa Cottam ·
Thanks Paul. There's a lot of money to be made out of SME, but it ain't a one size fits all market and as you describe smaller companies may find it easier to understand and engage with the vertical niches. That, however, limits the role of the CSP to an indirect model (which is largely where we are today). If it's going to be indirect then the model, priorities and requirements are different to the direct model. Of course, hybrid is extremely viable with you choosing 3 or 4 verticals to go...
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Re: Cloudshock - why the true cost of cloud is rarely understood

Paul Hollingsworth ·
Thanks Tracy, some interesting information - though personally, I'm not convinced that the available stats on DDOS proves the cost-benefit case either way. Has anyone created a useful classification of Cloud Services, or even a definition (that holds water without being a short-story length)? Its getting so hard to talk about Cloud in any meaningful way (although, it always was). Cloud service is so ubiquitous, most IT users don't know whether they're using a cloud service or not (at home or...
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IoT - managing and monetising

Richard Hubble ·
Intraway's Richard Hubble looks at the infrastructural challenges of IoT and the reality of monetising it.
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Re: Pay Now may be a revelation but it's not a revolution

Paul Hollingsworth ·
Goodness me; I've just had a "Deja vu, all over again" moment - as the recently departed Yogi Berra is oft quoted. I couldn't agree more and wonder whether this conversation is coming around because CSPs really haven't sorted their capability yet, or whether software vendors are making a bit of mischief. There are many electronic ways of taking payment at an ePOS till (i.e. in person as delivered in the pre-pay market) and CSPs have ways that pay-now can be delivered in "the moment of the...
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Re: The obsession with technology execution versus enabling a customer-oriented strategy

Teresa Cottam ·
It's a hard truth but few CSPs have real strategy - they just have tactics (and often "me-too" tactics at that). Most telcos have become so risk-averse that what they don't realise is that this, in itself, has become a massive business risk. If I was investing in telco I'd want to ask some hard questions about strategy, which all too often seems to be vendor-driven and oriented towards buying products, and not true strategy at all (certainly lacking uniqueness). Those companies really trying...
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Re: The obsession with technology execution versus enabling a customer-oriented strategy

Ashley Bowen ·
I think Monica's last paragraph is especially interesting when she says that CSPs need to start listening to and understanding their customers more. Of course, listening to customers is quite different from understanding them - both are important. We can "listen" in different ways: focus groups, analysis of complaints, press articles, there are lots of ways but following what the customer says doesn't always bring revenue. We can also "undestand" in different ways and CSPs need to get...
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Re: The obsession with technology execution versus enabling a customer-oriented strategy

Jane Rygaard ·
Thanks Monica - I like this wake-up call for us all. I am right now at conference where small cells is the first topic on the agenda. It seems like small cells are planned without thinking about the customers (operations rooms people who needs to manage them as well as the customers who needs the coverage) Maybe I should show this blog in the break
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Re: Show me the money from IoT

Paul Hollingsworth ·
A very interesting topic and one that needs a lot more thought. I suspect that the lack of action from CSPs is that a) they have no idea what will work and what won't (and failing on lots on "won't works" is too painful for any action) and b) The business case does not yet hold up - for the same reasons as a). Regarding being too late to recover lost revenue to OTT players: In the UK the exceptionally late realisation that OTT TV (and especially OTT Sport TV) has a value is frankly shocking,...
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Re: Other lessons CSPs can learn from retailers

Paul Hollingsworth ·
Great article - Isn't it amazing how insular markets often are- until a major event (or unexpected change) occurs? Old style Petrol-retail (oil) companies and grocery stores were once as disconnected as water and electricity. Gas and Electric suppliers were on different planets and the idea of a computer manufacturer getting into consumer music players, totally unthinkable. Let alone going on to completely change the mobile communications industry. Surely the stuff of Science-fiction! Having...
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Re: Why poor customer care is undermining the telco business

Paul Hollingsworth ·
Teresa, Ouch; some pretty hard punches aimed directly at the CSP soft tissue. There is a lot of truth in what you say. BUT - and this is in no way an attempt to provide an excuse - there are some significant differences in CSP-land that I believe are behind many of the failings to focus on customers: 1) Unlike in a grocer's store the "front of house" staff often do not have the knowledge or systems to be able to fix the problem. Fixing your mouldy bread or broken bottle is a matter of...
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Re: What every business needs to consider: is the premium number dead?

Teresa Cottam ·
Here is a 'great' example of how this problem affects customers (from Ireland). A man was charged for 287 calls costing EUR35 to register for water charges of EUR32. Because the call centre couldn't handle the volume of calls, his call was rejected. He had no choice but to ring back because the water charges are mandatory. No apology or credit for the problem. Premium rate number; large numbers of customers affected. http://www.irishmirror.ie/news...lams-company-5779788
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Re: How good is the telecoms customer experience today?

Paul Hollingsworth ·
Teresa, Recent personal poor customer experiece tied in with my current involvement in deploying a new Customer team and IVR has prompted me to make a few observations about Customer Experience (CE) and measurement. On measurement: Asking a customer about their experince is all about timing and context. For example, requests for customer input straight after a customer care call or very shortly after (i.e. with an automated call-back) are a waste of time. I, the customer, will be unsure...
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Re: Show me the money from IoT

Alon Bar ·
Hi Teresa, thanks for this great blog entry! I completely agree that IoT is one of THE hottest trends in the industry. Suddenly IoT is everywhere around us, and it is here to stay. IoT monetization is one of the biggest challenges service providers face. The industry has seen some service providers testing the waters, such as a North American service provider offering connected car services as a paid add-on to its customers’ existing quad-play bundle, and a French CSP offering a connected...
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Re: Show me the money from IoT

Teresa Cottam ·
Thank you Alon - I appreciate your comment. I do find it sad that after 20 years in the industry I'm still finding myself asking basic questions about why we launch first and commercialise second. We need to learn from the mistakes we've made with "OTTs" (otherwise known as non-commercialised business customers) and ensure we don't repeat them with IoT. I know you could argue this is a vain hope, but we have to start focusing on the business reality here. Again, I find a lot of CSPs not...
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Re: Can CSPs really have more for less?

Snowden Burgess ·
Teresa, there are two things you high light here that are massive. "reduce waste not cost", in my experience most CSP's generate their own waste through poor leadership/management, processes and restructuring for no good reason. and "if you can cut costs and improve customer care, great", the drive for operational efficiencies drives companies to turn in on them selfs, they blindly believe that by being operationally efficient, which by the way is just another name for cutting costs,...
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The Cage: Delivering The SME Opportunity

Teresa Cottam ·
Welcome to The Cage - a series of interviews where Telesperience questions key figures and thinkers from the telecoms industry. 10 minutes; no questions barred. In this interview Telesperience's Chief Strategist Teresa Cottam asks Sigma Systems'...
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The Cage: How should CSPs tackle the SME opportunity?

Teresa Cottam ·
Welcome to The Cage - a series of interviews where Telesperience questions key figures and thinkers from the telecoms industry. 10 minutes; no questions barred. In this interview Telesperience Chief Strategist Teresa Cottam  asks MDS's Rob...
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The Cage: The challenges and opportunities presented by the B2B2C business model

Teresa Cottam ·
Welcome to The Cage - a series of interviews where Telesperience questions key figures and thinkers from the telecoms industry. 10 minutes; no questions barred. In this interview Telesperience Chief Strategist Teresa Cottam asks Redknee's Jim de...
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The four main pillars of the telecoms customer experience

Teresa Cottam ·
We all talk about improving the customer experience, but what exactly is it? Teresa Cottam argues that often we’re still not looking at the customer experience from the customer’s point of view.    In 2010 and through into...
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The Next Big CSP Revenue Opportunity: Personal Digital Service Ecosystems

Comptel's Simo Isomäki looks at opportunities from digital ecosystems
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