Microsperience

Forget Zee - concentrate on me

Sometimes when I'm talking to my friend Ben, I quickly have to check it's not my friend Alice. Why? Because we members of so-called Generation Z are identical clones, with goldfish brains and no life beyond our screens. When I read about what older people tell me I should be like, backed up by the findings of their research, it makes me wonder if everything I know about everyone I know is true or not. These older people have us neatly packaged, labelled and described. They have a list of...

Enterprise mobility and the service provider opportunity

Few enterprises have an enterprise mobility strategy but even less telcos have a defined strategy or marketing offering for this. There is latent demand from enterprises which telcos are not fulfilling and there are issues telcos need to address in order for enterprises to buy from them. MDS' Andy Peers explores why enterprises would buy from a telco, why they don’t buy now, what the barriers are and why.

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